Technology Readiness Index (TRI) for Measurement of User Readiness in ERP Implementation in the Marketing Department

Customer Relationship Management is part of the ERP System as one company's strategies to know and understand consumers well an approach that views core business success. PT. Selaras Hutama Mandiri (SHM) needs analyze readiness users with aim preventing failures during implementation process which will have impact on processes. By looking at existing Human Resources, they are still unfamiliar use technology, so it feared technology be adapted cannot used by human resources. The method Technology Readiness Index refers tendency adopt new in work environment variables Optimism, Innovation, Discomfort Insecurity. results obtained independent variable has influence operating or using innovation a value sig .001 < from probability 0.05 t test count > table, namely 5.916 2.365. Other Insecurity did not affect Management. Meanwhile, simultaneously influences dependent (Technology Readiness) users. So company' s concerns ability employees can overcome analysis ready It very important user applied processes appropriate, meaning only trend but accordance company needs. Keywords: ERP, CRM, TRI, User Readiness.